
TRADITIONAL
The common approach
High 5
An innovative strategy


Estimate fair market value
Price is often wrong
Critical first week is wasted
Momentum slows
Price cuts follow.
Test the market first
Confirm the right price
Capitalize on first week excitement
Buyers compete
Multiple offers opening weekend
PROBLEM #1: FLYING BLIND
The standard home-selling process enters the market with a list price based on comps and assumptions rather than concrete market feedback. This is completely unnecessary with our pre-market testing.
PROBLEM #2: MAJOR TIME AND EFFORT INVESTMENT
Most sellers face a tough decision: spend their own time and money on staging, decluttering and cleaning or save the cost and hassle but risk a lower sale price.
PROBLEM #3: LACKLUSTER LAUNCH
Listing without a launch strategy designed to create urgency and competition often wastes the most valuable week on the market.
PROBLEM #1: FLYING BLIND
The standard home-selling process enters the market with a list price based on comps and assumptions rather than concrete market feedback. This is completely unnecessary with our pre-market testing.
PROBLEM #2: MAJOR TIME AND EFFORT INVESTMENT
Most sellers face a tough decision: spend their own time and money on staging, decluttering and cleaning or save the cost and hassle but risk a lower sale price.
PROBLEM #3: LACKLUSTER LAUNCH
Listing without a launch strategy designed to create urgency and competition often wastes the most valuable week on the market.